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Privacy Policy

​Effective from: 29th April 2025

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At The Little Ember Co, your privacy matters to us. This policy explains how we collect, use, and protect your personal information when you visit or make a purchase from our website. We're committed to handling your data with care and transparency, in line with the UK General Data Protection Regulation (UK GDPR).

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1. What Information We Collect

When you use our website or make a purchase, we may collect the following information:

  • Personal details: Name, email address, phone number, billing/shipping address

  • Order details: Products purchased, payment method (note: we do not store full card details)

  • Technical data: IP address, browser type, device information, and cookies (see our Cookie Policy)

  • Communication data: Emails or messages sent to us, including customer service queries

 

2. How We Use Your Information

We use your information to:

  • Process and fulfill your orders

  • Communicate with you (e.g. order updates or customer support)

  • Improve our website and customer experience

  • Send occasional marketing emails (only if you opt-in)

  • Comply with legal obligations

 

3. Sharing Your Information

We only share your data with trusted third parties necessary to run our business, such as:

  • Payment providers (e.g. Stripe, PayPal)

  • Delivery couriers (e.g. Royal Mail, Evri)

  • Website analytics and hosting platforms

We never sell your data or share it for unrelated marketing purposes.

 

4. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Object to or restrict certain types of processing

  • Withdraw consent (where applicable)

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, email us at thelittleemberco@gmail.com

 

5. Data Retention

We retain your data only as long as necessary to fulfill the purposes we collected it for, including legal, accounting, or reporting requirements. Typically, this means keeping order records for 6 years.

 

6. Cookies

Our website uses cookies to enhance your browsing experience and help us understand how you interact with our site. You can manage or disable cookies via your browser settings. For more details, see our Cookie Policy.

 

7. Contact Us

If you have questions about your privacy or how we use your information, feel free to reach out:

The Little Ember Co
Email: thelittleemberco@gmail.com
South Coast, United Kingdom

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